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FOUNDER · ENTREPRENEUR · AUTOMOTIVE CREATOR

Built from
curiosity.

From buying and selling bicycles as a child to building businesses around automobiles, creativity and content.

Explore the journey ↓ View businesses ↗
MUHAMMED ASEEB K FOUNDER · RACE ELEVEN CARS SCROLL TO DISCOVER ↓

MUHAMMED ASEEB K · FOUNDER STORY

Muhammed Aseeb K is an entrepreneur, automotive enthusiast and content creator, and the Founder of Race Eleven Cars. His journey began with small buying-and-selling experiences in childhood and developed through Yamaha RX motorcycles, cars, custom vehicle builds, auto shows, business ventures and digital content creation.

17Age when the RX journey became business
2018A friendship that became a partnership
2020Custom vehicle work expanded
2023The signature Civic changed the game
01 / THE BEGINNING

A LIFE AROUND BUSINESS

Business wasn't something I discovered later in life.

I grew up surrounded by entrepreneurs. My father, uncles and close family members were building businesses in our hometown, and from a young age I saw the independence that came with creating something of your own.

That environment shaped the way I thought. While I was studying, I was also thinking about opportunities, buying, selling, margins and what I could build independently.

“My mind was always interested in business and vehicles.”
CHAPTER 01

CHILDHOOD

It started with
a bicycle.

A family bicycle became one of the first lessons in buying, selling and profit. He sold it, added his own money, bought a better one and repeated the cycle.

During school years, the experiments continued — bicycles, pigeon trading and even renting bicycles. The amounts were small. The mindset wasn't.

17

THE AUTOMOTIVE TURNING POINT

The RX100 made the passion real.

After finally getting the Yamaha RX100 he wanted, Aseeb sold it at a better price and moved into another motorcycle. One deal became another, and buying and selling Yamaha RX and other two-stroke motorcycles became a serious pursuit.

CHAPTER 02

FROM BIKES TO CARS

When the road changed, the passion stayed.

A serious accident involving someone in the wider group changed how the family viewed the motorcycle journey. Gradually, Aseeb moved into cars.

The Honda City Type 2 became an important early step into car buying and selling — and the beginning of a much larger automotive chapter.

HONDA CITY · EARLY CAR CHAPTER
02 / AUTOMOTIVE

MORE THAN BUYING & SELLING

Cars became
creations.

From alloy wheels and accessories to custom fittings, exterior styling and complete builds, the work became about making vehicles distinctive.

01

Custom Work

Vehicle modifications and customer projects expanded around 2020.

02

Premium Rental

Experience across premium vehicle rental added another side to the business.

03

Auto Shows

From around 2021, custom-built vehicles began appearing at college and automobile events.

2023 · THE BREAKTHROUGH

ONE BUILD
CHANGED EVERYTHING.

A highly customised Honda Civic was built around one simple objective: create something people had not seen before.

FLAME KITFLIP-STYLE TRUNKREMOTE FEATURESCUSTOM FITTINGS
03 / RECOGNITION

2023 — 2024

When people
stop walking.

The Civic began receiving Show Stopper recognition at automobile events — the kind of recognition reserved for builds that make people stop, gather and look again.

KERALAKARNATAKATAMIL NADU

The recognition opened opportunities for college auto shows, guest appearances, inaugurations and other public events.

2018 · AN UNEXPECTED CONNECTION

A stranger from
OLX.

CAR ACCESSORY→STRANGER→FRIEND→PARTNER→RACE ELEVEN

What began as a simple car-accessory listing eventually became a friendship, then a business partnership — and ultimately the foundation for a used-car showroom.

04 / BUILT INTO BUSINESSES

THE VENTURES

Passion became
infrastructure.

The same interests that shaped childhood — automobiles, buying and selling, creativity and independence — grew into multiple ventures.

01

Race Eleven Cars

Used cars · Premium · Semi-premium · Regular · Unique & modified vehicles

FOUNDER
02

The Shoepedia

Footwear business with showroom, website and online presence.

03

Automobile Accessories

Automotive accessories and related products.

04

Premium Car Rental

Premium vehicles for different requirements and occasions.

THE MAIN VENTURE

Race Eleven
Cars.

A showroom concept built to go beyond the ordinary — bringing premium, semi-premium, regular, unique and modified vehicles together under one roof.

NEXT CHAPTERSECOND SHOWROOM IN PROGRESS ↗
05 / CREATOR

FROM BUILDING CARS TO BUILDING AN AUDIENCE

The journey became
a story worth sharing.

Social media began as a place to share a passion for vehicles. From around 2023, content creation became a serious part of the professional journey.

INSTAGRAMYOUTUBEFACEBOOK
AUTOMOBILESBUSINESSLIFESTYLEVLOGSPERSONAL JOURNEY
06 / THE JOURNEY

The years that
shaped the story.

CHILDHOODBusiness exposure, bicycles, small trades and an early instinct for opportunity.
17Yamaha RX100 and the beginning of active motorcycle buying and selling.
2018An OLX connection becomes a friendship and later a business partnership.
2020Custom vehicle modification work expands.
2021+Custom-built vehicles enter college auto shows and automobile events.
2023The signature Civic build earns major attention and recognition.
2023–24Show Stopper recognition, guest invitations and public appearances.
TODAYRace Eleven Cars, multiple ventures, content creation and the next chapter.
07 / THE MINDSET

WHAT THE JOURNEY TEACHES

Build. Learn.
Keep moving.

01

Start Small

The first business doesn't have to look like a business.

02

Learn by Doing

Every deal, build and project became practical experience.

03

Follow Genuine Interests

Automobiles remained the thread connecting different chapters.

04

Relationships Matter

A stranger met through OLX eventually became a partner.

05

Build Different

The Civic was built to be remembered, not simply displayed.

06

Keep Learning

Business and passion grew alongside an Engineering Master's degree.

THE PERSONAL PHILOSOPHY

Follow your passion.
Learn from every experience.
Build something of your own.

THE NEXT CHAPTER

This is still
only the beginning.

New showrooms, new ventures, new automotive projects and a growing audience. The story continues to evolve.

BUSINESS · MEDIA · COLLABORATION

Let's build
something.

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