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FOUNDER · ENTREPRENEUR · AUTOMOTIVE CREATOR

24.
Built to build.

At 24, he is already building businesses, brands and a growing portfolio of ventures — with automobiles at the centre of the story.

Explore the journey ↓ View businesses ↗
ASEEB KUKKU ENTREPRENEUR · SERIAL FOUNDER SCROLL TO DISCOVER ↓
24Years old · entrepreneur & serial founder
02Core businesses & brands being built
2020Automotive work expanded into custom projects
2023Signature Civic breakthrough & recognition
01 / THE FOUNDER

24 · ENTREPRENEUR · SERIAL FOUNDER

Young in age.
Serious about building.

At 24, Aseeb Kukku is already building beyond a single business. His journey now spans automotive entrepreneurship, retail, brand building and content creation.

The focus is not simply on having a business, but on creating businesses and brands that can grow independently — while keeping automobiles as a defining part of his identity.

“Build something of your own — then keep building.”
24

THE AGE THAT DEFINES THE PRESENT

24 — and already building a portfolio.

Aseeb Kukku's current chapter is defined by entrepreneurship: Race Eleven Cars, The Shoepedia and additional automotive and business ventures. The ambition is larger than one company — it is a long-term portfolio of businesses, brands and ideas.

CHAPTER 02

FROM BIKES TO CARS

When the road changed, the passion stayed.

A serious accident involving someone in the wider group changed how the family viewed the motorcycle journey. Gradually, Aseeb moved into cars.

The Honda City Type 2 became an important early step into car buying and selling — and the beginning of a much larger automotive chapter.

HONDA CITY · EARLY CAR CHAPTER
02 / AUTOMOTIVE

MORE THAN BUYING & SELLING

Cars became
creations.

From alloy wheels and accessories to custom fittings, exterior styling and complete builds, the work became about making vehicles distinctive.

01

Custom Work

Vehicle modifications and customer projects expanded around 2020.

02

Premium Rental

Experience across premium vehicle rental added another side to the business.

03

Auto Shows

From around 2021, custom-built vehicles began appearing at college and automobile events.

2023 · THE BREAKTHROUGH

ONE BUILD
CHANGED EVERYTHING.

A highly customised Honda Civic was built around one simple objective: create something people had not seen before.

FLAME KITFLIP-STYLE TRUNKREMOTE FEATURESCUSTOM FITTINGS
03 / RECOGNITION

2023 — 2024

When people
stop walking.

The Civic began receiving Show Stopper recognition at automobile events — the kind of recognition reserved for builds that make people stop, gather and look again.

KERALAKARNATAKATAMIL NADU

The recognition opened opportunities for college auto shows, guest appearances, inaugurations and other public events.

2018 · AN UNEXPECTED CONNECTION

A stranger from
OLX.

CAR ACCESSORY→STRANGER→FRIEND→PARTNER→RACE ELEVEN

What began as a simple car-accessory listing eventually became a friendship, then a business partnership — and ultimately the foundation for a used-car showroom.

04 / THE BUSINESS PORTFOLIO

24 · TWO CORE BUSINESSES & MORE

One founder.
Multiple ventures.

At 24, Aseeb Kukku is building two core businesses and brands while developing additional ventures around automobiles, retail, rental and media.

01

Race Eleven Cars

Used cars · Premium · Semi-premium · Regular · Unique & modified vehicles

FOUNDER
02

The Shoepedia

Footwear business with showroom, website and online presence.

FOUNDER / BRAND
03

Automotive Ventures

Automobile accessories, custom vehicle work and premium car rental.

04

Creator Brand

Automotive, business, lifestyle and personal-story content across digital platforms.

THE MAIN VENTURE

Race Eleven
Cars.

A showroom concept built to go beyond the ordinary — bringing premium, semi-premium, regular, unique and modified vehicles together under one roof.

NEXT CHAPTERSECOND SHOWROOM IN PROGRESS ↗
05 / CREATOR

FROM BUILDING CARS TO BUILDING AN AUDIENCE

The journey became
a story worth sharing.

Social media began as a place to share a passion for vehicles. From around 2023, content creation became a serious part of the professional journey.

INSTAGRAMYOUTUBEFACEBOOK
AUTOMOBILESBUSINESSLIFESTYLEVLOGSPERSONAL JOURNEY
06 / THE AGE-LED JOURNEY

Milestones that
built the founder.

17Automotive buying and selling became a serious pursuit through Yamaha RX and other two-stroke motorcycles.
2018An OLX connection became a friendship, then a business partnership.
2020Custom vehicle modification work expanded into customer projects.
2021+Custom-built vehicles entered college auto shows and automobile events.
2023The signature Civic build created a major breakthrough and attention.
2023–24Show Stopper recognition, guest invitations and public appearances.
24Two core businesses and brands, plus additional ventures — the serial-founder chapter.
NEXTMore businesses, brands, automotive projects and a larger creator platform.
07 / THE MINDSET

WHAT THE JOURNEY TEACHES

Build. Learn.
Keep moving.

01

Start Small

The first business doesn't have to look like a business.

02

Learn by Doing

Every deal, build and project became practical experience.

03

Follow Genuine Interests

Automobiles remained the thread connecting different chapters.

04

Relationships Matter

A stranger met through OLX eventually became a partner.

05

Build Different

The Civic was built to be remembered, not simply displayed.

06

Keep Learning

Business and passion grew alongside an Engineering Master's degree.

THE PERSONAL PHILOSOPHY

Follow your passion.
Learn from every experience.
Build something of your own.

THE NEXT CHAPTER

This is still
only the beginning.

New showrooms, new ventures, new brands, new automotive projects and a growing audience. At 24, the portfolio is still being built.

BUSINESS · MEDIA · COLLABORATION

Let's build
something.

Get in touch ↗